I’m Lisandro, a purpose-driven leader with 10+ years of experience working on products that help people develop healthy habits.
Based in Brooklyn, NY.
![[background image] image of a desk with tech gadgets](https://cdn.prod.website-files.com/6897c09b916faa50ee303acb/6897c59cac600369d330eb51_Lisandro.jpg)
I grew up as an athlete and later studied Management, curious about the soft skills both worlds share. My passion for understanding human motivation and irrationality led me to Behavioral Science and UX Design.
As a former co-founder, my product approach is grounded in motivation theory, systemic business thinking, and data-driven iteration.
I’m always up for diving into science, tech, and art, and I also volunteer for non-profits, as a teacher and startup mentor.
![[background image] electronics workbench](https://cdn.prod.website-files.com/6897c09b916faa50ee303acb/6899eb9fc9845424e159be4b_TECNOLOGIA%20PRESENTE%20PASADO%20Y%20FUTURO%2045.JPG)
I’ve worked across most product verticals (growth, core XP, platform, etc.) and lifecycle stages, but I’m a builder at heart. Here are some of my favorite projects.
Led a cross-functional taskforce that reduced core product churn by 50%.
Built and prioritized a 6-month roadmap with new features.
As the pandemic created a new landscape for fitness apps, I pivoted the product strategy, ultimately leading to a successful exit.
Built the go-to-market strategy and designed the UX to acquire the first users over 6 months. I iterated the onboarding flow to drive CVR growth.
![[team]](https://cdn.prod.website-files.com/6897c09b916faa50ee303acb/6899f6cbd2dbbef55587b98e_463306978_122118806720473520_8087590698082184413_n.jpg)
Identified the business needs to reach product-market fit. I led customer discovery efforts and used the latest AI capabilities to drive adoption.
Product Sense is the ability to make correct product decisions, both macro & micro, in the presence of significant ambiguity.
